Download KTH Innovation’s checklist for market research: Market Research.pdf
Scope
A Maximum of 6 pages and 2 apendixes, plus a first page with the name of your innovationplan, name of the participants and contact information.
Executive Summary
A short summary of the innovation plan, a breif description of your business idea. One half to one page long.
The summary should clearly communicate the commercial and practical usefullnes of your idea.
Product
- What are the possible application areas for the research findings?
- What area have you chosen and why?
- Describe the product starting with the research case you base it on.
- What needs to be developed/adjusted so that the research case can be a market ready product?
Customers
- Who is your customer?
- What value does the product add to your customer? What problem does it solve?
- How does the value-chain look like? Who are the final customer? How is the strength and negotiation balance between you and your customer?
Market
What is the market size and growth? Can the size be quantified in number of units, number of customers anf total turnover? How are you going to position your product?
Competition
How does the competition look on the current market, are there other companies solving the same problem, who are they in that case? What alternatives to your product are there on the market today (different technologies)? What potential competitors are possible to enter the market in the future? Why should customers chose your product/service instead of the ones offered by competitors and other alternatives?
Jury criteria
The jury will assess how well you transform a promising technology into a market ready product. The evaluation will take into account differences between the cases and focus on how well you have developed the product with a given focus on how well you have developed the product with given conditions. The jury decision cannot be appealed.
The following criterias will be evaluated by the jury:
- How innovative is the application of the the technology.
- How well the business idea corresponds to added customer value./li>
- How big the commercial potential of the product is.
- How clear the customer segment is.
- How well based the claims for customer advantage, market competition are.
- Scalability of the product.
